A fresh perspective on keeping things circular.

We believe independent and emerging labels are worth wearing again and again, so we’ve made it easy to shop, and sell them, all in one place.

Since 2020 we’ve been curating a community of those who want to discover, learn and collaborate with us. The creatives and customers we share this journey with believe in Curate & Rotate's mission too: that second hand fashion can still inspire. 

Shop pre-owned edits from unique designers such as Raey, Lauren Manoogian and more in our weekly rotations. Sell your own pieces to us and we’ll list them for you, at a price that piece deserves.

The purpose driven brands we list are carefully curated by us, selected for champion craftsmanship, high quality design and made from mostly natural fabrics for pieces that last longer in your wardrobe. 

Everything is hand sourced either directly from our community, or through exclusive brand partnerships. 

Unlike traditional marketplaces, we show you how to style your pieces too, to keep reimagining your clothing no matter your age, style or shape.

We are ever evolving, so our wardrobes should be too. 

Our rotations

Rotations go live weekly stocked with pieces from brands such as: Tibi, Raey, Lauren Manoogian, Toteme, Malene Birger and special minimalist vintage.

These rotations are definitely the highlight of our week, so we gave them this unique name to celebrate our circular way of doing things here.


Head on over to our Instagram every Thursday at 10:15 GMT for our Thursday Favourites IG live. Here we chat through, and try on some of our favourite pieces from the week. It's interactive so you are able to ask us questions about the items, or just swing past and say hi!

Join our community

Our audience is the reason we’re here. Come for the styling advice and rotation previews, stay for the sense of community.

More than just a shopping platform, we’re a judgement-free community that celebrates how high-quality and well-crafted clothes can make us feel: whether you’re buying them at retail price or not. Come and chat with us over on Instagram, sign up to our newsletter and visit our pop-up events to meet us IRL.

A note from our founder, Melanie

Curate & Rotate was born to solve a problem that I kept running into myself: there was nowhere to shop high-quality pieces at a price I could afford, that still felt like me. Plus as a new mum, I was time (and energy) poor.

After initially setting up the Instagram to sell my own wardrobe, I wanted to create a place on the internet where women could find their favourite, little-known pieces, be introduced to more brands they might like, and to fall in love with getting dressed again—without spending hours switching between different marketplaces.

Running a small business is no easy task, and I wouldn’t be here without the incredible like minded community behind us. All the late nights, zero sleep and hours spent working how to make my dreams a reality, continue to be so worth it. I really do hope to keep bettering the brand for you all as we go.

Thank you for being here with me, I couldn’t do it without you. 

M x